by Anton Shilov
09/20/2006 | 05:39 AM
In a bid to increase sales of its microprocessors, Intel Corp. is planning to create a special campaign that will promote the benefits of the recently introduced Core 2 Duo microprocessors. The campaign is claimed to be as great as the one used to promote Intel Centrino platform several years ago.
The campaign named “Multiply” uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual-core technology in their multi-dimensional lives.
The word “Multiply” should also imply the fact that future and more powerful microprocessors will have many cores, which should multiply performance.
The “Multiply” campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in
The new campaign will also highlight platforms running the new Core 2 Duo microprocessors, including Centrino Duo, Viiv and vPro.