Dell Set to Sell Computers through Retail Chains

Dell to Sell PCs in Wal-Mart Stores

by Anton Shilov
05/24/2007 | 11:11 AM

In a bid to recapture the lead on the market of personal computers (PCs), Dell Inc., one of the world’s largest maker of computers, plans to start selling its products through biggest retail chains, something, which reflects changes happening to the manufacturer of computers, who currently sells PCs only directly to customers in the


Wal-Mart plans to sell two Dimension multimedia desktop computer models that are currently available directly from Dell in bundles for under $700, Reuters news-agency reports. Configuration of the systems is yet unclear, what is known is that they will be sold through Wal Mart and Sam’s Club stores.

“While we can’t get into specifics, in the coming quarters there will be additional activity in support of this move into global retail,” Dell spokesman Bob Pearson is reported to have said. “Today’s announcement with Wal-Mart represents our first step. Stay tuned”.

At present Dell only sells computers directly to end-users through the Internet in the United States. However, in some other countries the company runs its own stores too and sells systems though big malls. For years Dell has been saying that selling computers using online stores cuts down their costs and allows the firm to sell its products at a lower price than the rivals. Nevertheless, HP managed to become the world’s top PC maker recently, not only because of success in the USA, but also because success in European countries and selling computers through large retailers.

Dell plans to add additional retailers in its top 10 to 15 markets. Those countries include the UK, Germany, France, Japan, China, Brazil and Japan.