by Anton Shilov
10/25/2007 | 07:54 PM
In a bid to leverage its memory market footprint, OCZ Technology Group acquired Hypersonic, a leading maker of personal computers for gamers. The move will bring OCZ into a new battle, now against companies like Dell’s Alienware and HP’s Voodoo PC. The decision will make OCZ the first memory maker to get a PC manufacturer and is likely to be the first with own branded – OCZ – systems eventually.
“OCZ’s goal is to deliver the highest performing products to consumers whether that is with premium components or total solutions. We are delighted to welcome Hypersonic PC, a company and brand well-known for their commitment to enthusiasts into the OCZ fold,” said Ryan Petersen, chief executive of the OCZ Technology Group.
The acquisition of Hypersonic by OCZ emphasizes the move the memory company to broaden its market share with new sources to sell its memory modules and power supply units. Moreover, it is an indisputable proof that OCZ works not only on new revenue sources, but also on the ways to get them with Hypersonic PCs.
Known primarily as the worldwide leader in innovative, high-performance computer memory and power supply units, OCZ acquired Hypersonic PC to employ its rich expertise in high-end system building and take the organization and mobile gaming to the next level. Hypersonic was established in 1996.
Combined with their highly personalized solutions and aggressive deployment of the newest advances in PC technology, Hypersonic has earned numerous industry awards and recognition and filled the enthusiast niche unlike any system builder. With OCZ taking the lead, the goal is to carry on the Hypersonic tradition of catering to the demands of the high-end market while increasing resources to maximize innovation and technological leadership and at the same time maintaining their high level of service, quality-control, and customization, OCZ Technology said.
“Hypersonic, a brand synonymous with performance. Our strategy has always been to employ bleeding-edge technology and innovative design backed by the highest level of customer support. The fusion of OCZ’s groundbreaking memory and power technologies will catapult Hypersonic to a position of leadership in the performance computing arena,” said Fred Cohen, president and founder of Hypersonic.
Terms of the deal were not disclosed.