by Anton Shilov
12/07/2007 | 04:52 PM
Dell, one of the world’s largest suppliers of personal computers in the world, said that it agreed with Best Buy, a large retail chain in the U.S., to sell its desktop and notebook computers via its stores. Perhaps, the move is a little late to be a sales driver for dell this holiday season, but the fact that Dell will have about 900 new locations may indicate that the computer maker is on the right way with its retail push strategy.
For years Dell used to sell its black personal computers through the Internet and shipped it directly to end-users, which guaranteed low price, but at some point it ceased to guarantee customer’s satisfaction. Not only users started to demand systems that would not be dull black or grey, but also some started to desire to touch their purchase before getting it and, perhaps, even try. Since the Internet can hardly provide such opportunities, Dell had to change and since the beginning of this year it agreed with several retail chains both in the U.S. and overseas.
Dell recently announced relationships with Carrefour in Europe, Staples in the U.S., Courts in Singapore, Gome in China, Bic Camera Inc. in Japan, Carphone Warehouse in the U.K. and Wal-Mart in the U.S., Canada, Brazil and Mexico. With the agreement with Best Buy, Dell products will be available in nearly ten thousand retail stores around the globe.
Dell said that it will sell a variety of XPS and Inspiron notebook and desktop computers, including the new XPS One through more than 900 Best Buy locations in the U.S. in the next few weeks. Best Buy will stock a variety of notebooks, including the Dell XPS M1330 in white, the Inspiron 1521 in blue and black, and the Inspiron 1420 in black. Additionally, the Dell XPS One desktop will be available. Other desktops to be sold in Best Buy include the Dell Inspiron 530, 531, and 531s. Additional models and colors will be available in coming months.
“Seeing the latest fashion colors of our Inspiron and XPS notebooks or previewing the ultimate gaming experience on a high-performance system can be an important part of how people shop. In the next few weeks, people looking to upgrade to a Dell notebook or desktop in the U.S. can visit their local Best Buy to check out and purchase our award-winning line of products,” said Michael Tatelman, vice president of sales and marketing for Dell’s global consumer business.
Dell hopes that by offering its computers via its online store as well as via retail chains it will be in good position to recapture the market share it owned sometime back.