by Anton Shilov
12/05/2008 | 11:42 AM
HTC Corp. on Friday announced the continuation of its design focus with the acquisition of San Francisco-based lifestyle design firm One & Company Design (One & Co). The design firm One & Co will maintain its name and client base while it joins forces with HTC to create a formidable force in global mobile design.
“Design is key, it is why you love or hate something. Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.,” said Horace Luke, chief innovation officer at HTC.
HTC and One & Co first began collaborating in 2006 on the initial incubation and creation of the HTC Touch Diamond, a highly touted phone which design blended unprecedented use of material and industrial design.
In addition to its work with HTC, One & Co has broad design experience in a variety of industries that range from footwear, snowboarding and skiing, furniture, packaging, houseware, timepieces and more. One & Co has been recognized by the design and business communities by winning numerous BusinessWeek/IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards, and ID Magazine awards.
“One & Co is excited to bring our lifestyle, user focused approach to HTC and we look forward to creating iconic, compelling products together,” said Scott Croyle, partner of One & Co. “Knowing about HTC’s cutting edge technology and proven track record of innovation, we are excited to collaborate with HTC as a global lifestyle brand.”