The Computer Has Lost Its Magic – Chief Exec of Nvidia

Personal Computers to Get New Level of Interactivity, Thinks Head of Nvidia

by Anton Shilov
01/15/2010 | 03:12 PM

Jen-Hsen Huang, chief executive officer of Nvidia Corp., a leading supplier of graphics processors, believes that personal computers of today have lost their “magic”, they no longer cause admiration, but the increased complexity actually slowdowns further expansion of technology.

 

“The computer that we know of today has lost its magic in the sense that the technology has become rather mature and that is one of the reasons the PC has stopped amazing us,” said Mr. Huang in an interview with BBC.

The head of Nvidia seems to believe that the magic of PCs will revitalize with the materialization of more advanced interaction between personal computers and human beings. In fact, chief executive officer of AMD also expects interfaces between users and PCs to change and so do some executives from Intel Corp. To sum up, PCs seem to need some kind of more advanced control.

"The computer would simply know that it is me sitting in front of it. I wouldn't need to type in a password. It would know it's me based on what it sees of me, the way I am acting and talking. These kinds of capabilities are certainly within the next generation, because we have created a processor for the GPU that makes it possible to do parallel processing so much faster on a PC. We think this GPU technology is going to transform computing in a way that will bring back the magic to consumers,” said Mr. Huang.

New levels of interactivity will definitely require more computing power and that is exactly what Nvidia and its rivals like ATI are doing with graphics processors: increasing horsepower by two or more times every year, which clearly provides the roadmap for better overall performance of the PC.