Intel Becomes the World's Seventh Most Expensive Brand

Intel's Trademark Becomes More Important

by Anton Shilov
09/20/2010 | 04:09 PM

Intel Corp. rose two places on Interbrand's annual 100 best global brands list, ranking seventh and extending its streak of placing in the Top 10 since the list debuted in 2001. Intel’s brand value of $32 billion is a 4% increase over last year.

 

“In a year that saw many companies pull back, Intel stayed the course, committing billions of dollars to new and updated manufacturing facilities, which accelerated the rollout of new processors. It looked for ways to expand the business in two directions: moving beyond the PC and server markets [by] launching chips for everything from mobile phones to smart TVs, and creating ways to help its partners improve their businesses via an app store and the creation of an applications developer program," a statement by Interbrand reads.

In the recent years Intel reactivated its efforts to advertize its own brand. The company got rid of its well-known Centrino trademark and now uses only the name of its central processing units instead. Not surprising that award-winning dekstops, notebooks and netbooks automatically promote Intel's own brand.

The world's most expensive brand is Coca Cola and it is worth over $70 billion. It is followed by IBM, Microsoft, Google and General Electric.