AMD Hires Ex-Freescale Exec to Lead Products Business Units

AMD Substitutes ATI's Rick Bergman with Freescale's Lisa Su

by Anton Shilov
12/15/2011 | 10:03 PM

Advanced Micro Devices on Thursday appointed Lisa Su, a former high-ranking executive at Freescale to oversee various business units at Advanced Micro Devices. In particular, she will be responsible for products development, roadmap definition, business planning and similar tasks, something that was earlier executed by Rick Bergman, who resigned from the company after many years at ATI and AMD.

 

Lisa Su, as senior vice president and general manager of global business units, will oversee AMD’s business units focused on the client, commercial, graphics, professional graphics, and game console markets. Ms. Su will oversee the team responsible for driving end to end business execution of AMD’s product solutions including strategy, product definition, and business plans to ensure AMD consistently delivers industry-leading solutions. She will also have responsibility for driving alliances and partnerships with software developers to facilitate the development of a complete software ecosystem that can take advantage of the capabilities in AMD’s differentiated products. Lisa Su will report to president and chief executive officer Rory Read.

“We are fortunate to have Dr. Su join our leadership team. As one of the most respected and technically astute executives in the global semiconductor industry, she brings an impressive track record of business execution driving leading-edge microprocessor technologies, developing deep customer relationships, and transforming organizations while growing market share,” said Rory Read.

Lisa Su joined Freescale in 2007 as chief technology officer, where she led the company’s technology roadmap and research and development efforts. She was promoted to senior vice president and general manager, networking and multimedia in 2008, and was responsible for global strategy, marketing, product management and engineering for their embedded communications and applications processor businesses. Prior to her tenure at Freescale, Lisa Su spent thirteen years with IBM in various engineering and business leadership positions, including vice president of the Semiconductor Research and Development Center responsible for the strategic direction of IBM’s silicon technologies, joint development alliances and semiconductor R&D operations. Prior to IBM, she was a member of the technical staff at Texas Instruments in the semiconductor process and device center (SPDC).