Apple Beats Own Sales Records of iPad, iPhone, Mac

Total Shipments of Apple iPhone Surpass 183 Million Units, Sales of iPad Hit 55 Million

by Anton Shilov
01/24/2012 | 09:39 PM

Apple has managed to set another record in sales of its smartphones, tablets and Macintosh personal computers as well as all-time record revenue of $46.33 billion and profit of whopping $13.06 billion.


During its fiscal 2012 first quarter which spanned 14 weeks and ended December 31, 2011, Apple sold 37.04 million iPhones (a record in sales of any Apple product in a single quarter), representing 128% unit growth over the year-ago quarter. shipped 15.43 million iPads, a 111% unit increase over the year-ago quarter. The company also supplied 5.2 million Macs during Q1 FY2012, a 26% unit increase over the year-ago quarter and sold 15.4 million iPods, a 21% unit decline from the year-ago quarter.

Thanks to all-time-record sales of Macintosh systems, iPad and iPhone, Apple posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of $26.74 billion and net quarterly profit of $6 billion, or $6.43 per diluted share, in the year-ago quarter. Gross margin was 44.7% compared to 38.5% in the year-ago quarter. International sales accounted for 58% of the quarter’s revenue.

Life-to-date (LTD), Apple iPod remains the most popular product from the company ever with unit shipments over 336 million. Total shipments of Apple iPhones are over 183 million units and LTD sales of the iPad are about 55.3 million devices.

“We are thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs. Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline,” said Tim Cook, Apple’s chief executive officer.

Incredible sales of iOS-powered devices, such as iPhone and iPad were results of a number of events. Firstly, the iPhone 4S was acquired by those, who had expired contracts for iPhone 3GS bought back in the second half of 2009. Secondly, many former users of Nokia smartphones who are reluctant to transit to Microsoft Windows Phone platform with the company, also bought new iPhone 4S or competing Google Android-powered device. Thirdly, the overall popularity of iPhone is growing among non-core and non-smartphone audiences. Fourthly, many realized the potential of iPad. In fifth, Apple iPad was on sale during various campaigns by operators during Q4 2011, particularly in Europe.

Sales of Macintosh computers in the fourth quarter of 2011 were boosted by pale introduction of Windows-based ultrabooks as well as generally increasing popularity of Apple products. In case Windows 8 fails to impress customers or even disappoint with compulsory Metro user interface, shipments of Macs will grow further in the second half of 2012.

Although sales of iPod digital media players were higher sequentially, they dropped year-over-year, which signals rapid decline in popularity of MP3 players in general.

Looking ahead to the second fiscal quarter of 2012, which will span 13 weeks, Apple expects revenue of about $32.5 billion and projects diluted earnings per share of about $8.50.