by Anton Shilov
04/02/2012 | 09:14 PM
Lenovo Group, one of the world's largest suppliers of personal computers, has performed a major reorganization of its regional business units and appointed Gianfranco Lanci, former chief executive officer of Acer, to head its operations in Europe. Mr. Lanci has outlined plans to drive Lenovo to become a top three PC company in EMEA [Europe, Middle East, Africa] by 2013.
"The last year has seen turmoil and uncertainty in the PC market for a number of players, but our strategy has remained consistent throughout - to protect and grow our heritage Think business, while attacking new markets such as the consumer space. We are already strong in Russia and Germany in the consumer sector and our strategy for this year is to roll out IDEA consumer products to many more countries across EMEA," said Mr. Lanci.
Gianfranco Lanci's appointment as president of Lenovo EMEA follows the company's reorganisation, which creates four new geographies - EMEA, APLA (Asia Pacific/Latin America), China and North America. The reorganisation will create more efficient, fast-moving and focused geographies that can implement the company's "Protect & Attack" strategy more deeply and effectively around the world. This strategy has enabled Lenovo to "protect" its core businesses in China and the global commercial space to drive profits, while investing to "attack" growth in emerging markets, consumer devices and the mobile internet. As a result of this strategy, Lenovo has been the fastest growing personal computer maker for nine consecutive quarters, out growing the wider market for 11 straight quarters. According to Lenovo, it controls 14% of the world's PC shipments these days.
The new head of Lenovo EMEA noted that the rise of tablets and movement of new form factors in PC, like thin ultrabooks into the mainstream, creates many new opportunities for Lenovo. EMEA is the largest of the four geographies and is divided into seven regions. For Lenovo, EMEA is represented by 121 countries, 40 offices and 1800 employees. EMEA is a diverse combination of mature, emerging and newly-emerged countries, offering new opportunities for growth in every market in ever segment.
"EMEA is a strategically critical market for us. We must maintain our commercial leadership - we are number one in the world in commercial - while dramatically expanding our consumer and SMB presence across the region. This will help us achieve 10% share in the top 10 countries in EMEA and realise our longer term objective of becoming a top three player in EMEA," said Mr. Lanci.
"For Lenovo, we recognise we are entering a new era - the PC-plus age - in which the PC remains central to the digital lives of millions of people and business and at the heart of an ecosystem of tablets, smart phones and smart TVs. In this new era we must not only continue to win in commercial spaces, but also expand our global consumer presence in PCs and other personal technology devices. Gianfranco Lanci brings great experience, leadership and expertise to Lenovo in exactly these areas. I am certain he can help drive us forward to achieve these goals in EMEA and around the world," said Yuanqing Yang, chairman and CEO of Lenovo.