Apple iPad Sets New Record in Shipments as Other Apple Products Drop or Stagnate

Sales of Apple Products Up 22.3% Year-over-Year

by Anton Shilov
07/24/2012 | 09:40 PM

Apple on Tuesday announced financial results for its fiscal 2012 third quarter ended June 30, 2012. The company's sales were up 22.3% year-over-year as the company managed to boost shipments of both iPad and iPhone annually, whereas sales of Macintosh PCs as well as iPod music players either stagnated or dropped.


Apple posted quarterly revenue of $35.0 billion and quarterly net profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of $28.6 billion and net profit of $7.3 billion, or $7.79 per diluted share, in the year-ago quarter. Gross margin was 42.8% compared to 41.7% in the year-ago quarter. International sales accounted for 62% of the quarter’s revenue.

“We’re thrilled with record sales of 17 million iPads in the June quarter. We have also just updated the entire MacBook line, will release Mountain Lion tomorrow and will be launching iOS 6 this Fall. We are also really looking forward to the amazing new products we’ve got in the pipeline,” said Tim Cook, chief executive of Apple.

During the quarter, Apple sold 26.0 million iPhones, representing 28% unit growth over the year-ago quarter. Although the success of Apple iPhone is indisputable, it is pretty clear that the device can post record shipments only in the quarters when Apple launches new models on mature markets.

Apple sold 17.0 million iPads during the quarter, an 84% unit increase over the year-ago quarter. The strong growth of the iPad media tablet was mainly conditioned by high-volume availability of third-generation iPad with high-resolution screen during the quarter. In addition, the company dropped the price on the iPad 2 to $399, which also increased popularity of the platform.

Apple sold 4.0 million Macs during the quarter, a 2% unit increase over the year-ago quarter. It is rather noteworthy that the raise of Mac shipments year-over-year decreased to just 2%. It is higher than the market average growth of -0.1% in the second calendar quarter, but considering the fact that Apple updated the line of its personal computers during the quarter, the sales growth rate was projected to be higher.

Apple sold 6.8 million iPods, a 10% unit decline from the year-ago quarter. Considering the fact that music is now listened on smartphones, not on special-purpose devices, it is surprising to see that Apple still manages to sell millions of iPods every quarter.

While generally sales of Apple products remained on high levels, it is clear that the company is losing the pace of its sales, which is very obvious if to compare sales on Q3 FY2012 to shipments in Q2 FY2012. The situation is pretty easy to explain as many expect new iPhone 5 due this fall and also await for new 13" MacBook Pro. Nonetheless, it is obvious that the raise of Apple Mac sales is slowing down ahead of Windows 8 launch and will likely resume only after Microsoft's next-gen OS proves to be inefficient.

“We’re continuing to invest in the growth of our business and are pleased to be declaring a dividend of $2.65 per share today. Looking ahead to the fourth fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $7.65,” said Peter Oppenheimer, chief financial officer of Apple.