Sales of Windows 8 Below Microsoft’s Internal Projections – Expert

Microsoft Windows 8 May Become the Next Vista

by Anton Shilov
11/20/2012 | 10:31 PM

Microsoft Corp.’s decision to implement Metro interface from mobile phones to desktop operating system was questionable from the start. As it appears, the lack of substantial benefits of Windows 8 over Windows 7 and few PC designs that take advantage of Windows 8’s peculiarities substantially limit demand for the new operating system. As a result, sales of Windows 8 are lower than expected.


Paul Thurrot, a technology expert with knowledge of Microsoft’s internal plans, this week said that Microsoft had not met is internal projections for Windows 8 sales. There were many reasons why Windows 8 did not turn out to be popular from the start, but the main are uncertain economic situation, unfamiliar user interface, confusion between Windows 8 and Windows RT, puzzling lineups of hybrid devices from PC makers and their unclear positioning as well as some other.

Keeping in mind all the confusion around Microsoft Window 8 and Windows RT platforms as well as economic uncertainties, it is unlikely that businesses will transit to any of those operating systems. To make the matters worse, there are nowadays alternatives like Apple iOS and Google Android on the mobile market and Windows 7 operating system that is already deployed. All-in-all, without actions from Microsoft and its partners, the new Windows 8 may turn out to be the old Windows Vista, which the majority of Microsoft customers avoided.

While Microsoft yet has to officially release sales numbers for its Windows 8 the coming months, it is obvious that the company has already missed internal goals both in terms of unit sales and dollars. Moreover, it is highly likely that Microsoft will have to reject its CEO’s comments about potential hundreds of millions Windows 8 users by mid-2013.

Microsoft did not comment on the news-story.