Microsoft Sells 40 Million Windows 8 Licenses in One Month

Microsoft Shares First Windows 8 Sales Results

by Anton Shilov
11/27/2012 | 01:45 PM

Tami Reller, who leads business and marketing strategy for the Windows business at Microsoft, has shared the first Windows 8 operating system sales results. In about a month time, the software giant sold 40 million licenses on various versions of Windows 8 OS. It is unclear how many licenses were acquired by corporate customers and which licenses are already in use.


“The journey is just beginning, but I am pleased to announce today that we have sold 40 million Windows 8 licenses so far,” said Tami Reller, chief marketing officer and chief financial officer at Microsoft, at the Credit Suisse Technology Conference.

According to Microsoft, Windows 8 is outpacing Windows 7 in terms of upgrades. However, it is unclear how many of the forty million licenses are actually currently in use. In late October Microsoft said that it sold four million Windows 8 copies to consumers as well as tens of millions of units to corporate customers who can upgrade when they want to, but have no time pressure to do that anytime soon.

Unofficial sources last week said that sales of Windows 8 are below Microsoft’s own internal estimates. There were many reasons why Windows 8 did not turn out to be popular from the start, but the main are uncertain economic situation, unfamiliar user interface, confusion between Windows 8 and Windows RT, puzzling lineups of hybrid devices from PC makers and their unclear positioning as well as some other.

Previously Microsoft expected to sell hundreds of millions of Windows 8 copies and upgrades to existing Windows 7 users by the end of 2013. It is unclear whether the company still has such plans.