AMD and Adobe Team Up for GPGPU-Accelerated Premiere Pro Software

AMD’s APUs, Radeon HD, FirePro Chips to Offer Breakthrough Performance in Premiere Pro

by Anton Shilov
04/05/2013 | 03:22 PM

Advanced Micro Devices on Friday announced its collaboration with Adobe Systems to deliver OpenCL hardware-accelerated video editing for the first time on the Microsoft Windows platform with the next version of Adobe Premiere Pro. As a result, AMD’s accelerated processing units and graphics processing units will be able to significantly speed up video editing through the usage of their GPU compute capabilities.

 

The next version of Adobe Premiere Pro has been optimized to take full advantage of a wider range of AMD professional- and consumer-class graphics processing units (GPUs) and accelerated processing units (APUs), delivering  unprecedented real-time editing with formats from DV to HD and 4K ultra HD at high frame rates. Now Adobe and AMD extend this advanced OpenCL functionality to creative professionals running the Windows operating system. The expanded support on Windows and OSX complements the already popular Mac OSX OpenCL support available on Adobe Premiere Pro.

From its APUs and notebook graphics cards to professional workstation cards like the AMD FirePro W-series, AMD technology works transparently with Adobe Premiere Pro to provide scalable GPU-accelerated editing solutions for inspired prosumers and creative professionals everywhere. The software is accelerated by OpenCL to efficiently harness the compute power of AMD APU and graphics products and achieve up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing. In case there are no specifically-made limitations, GPU solutions from Nvidia Corp., such as GeForce and Quadro, will also be able to take advantage of OpenCL-based acceleration.

“AMD and Adobe are dedicated to delivering professional- and consumer-level solutions that support open standards and provide artists everywhere with the ability to create at the speed of thought. Through AMD’s strong relationship with Adobe, video editors no longer have to wait for the rendering of edits, effects and composites ? most everything can now be achieved at high-quality in real-time,” said Neal Robison, senior director of software alliances at AMD.

Video professionals and enthusiasts utilizing the Adobe Creative Cloud gain a competitive advantage through immediate access to AMD hardware-accelerated features and functionality with the latest Adobe video production software. Adobe Creative Cloud offers an end-to-end, cross-platform tool kit with industry-leading software seamlessly integrated with all the hardware needed to create, collaborate and stay connected.

“Our customers require powerful systems that enable them to work quickly and efficiently. While we already support OpenCL on the Mac, today’s announcement gives creative professionals the opportunity to tap into the massive compute resources of AMD APUs and GPUs on Windows-based PCs, broadening the type of accelerated experience they can have with our upcoming software,” said Simon Williams, director of strategic relations at Adobe.