Apple: We Have Amazing Products Incoming This Fall and in 2014

Apple Criticizes Smartphones with Large Screens, But Does Not Rule Out Large iPhone

by Anton Shilov
04/23/2013 | 07:53 PM

Tim Cook, chief executive officer of Apple, said his company has a number of breakthrough products in the pipeline on-track to be released this Fall and in fiscal 2014 (which begins in October). While products like iPad mini and MacBook Air with retina-class displays can absolutely emerge, Apple downplays the importance of smartphones with large screens, even though it does not rule out possibility of a large-screen iPhone.

 

“Our teams are hard at work on some amazing new hardware, software, and services that we cannot wait to introduce this fall and throughout 2014. We continue to be very confident in our future product plans,” said Tim Cook, chief executive officer of Apple, during the quarterly conference call with financial analysts.

Among the breakthrough products that Apple might offer in the coming quarters is iWatch smart interactive watch with iOS operating system, as well as highly-anticipated Apple iTV HDTV-set. However, there will inevitably be products like iPad mini with retina screen, MacBook Air with retina screen, all-new Mac Pro desktop as well as upgraded MacBook Pro notebooks with Intel Core i-series 4000-family “Haswell” microprocessors.

Unfortunately, it does not look like Apple has a large iPhone that could compete against Galaxy S4 or Galaxy Note-series products head-to-hear in the plans. According to Mr. Cook, Apple’s rivals have just made too many quality-related trade-offs with large displays for smartphones, which is something Apple does not want to do. At the same time, the head of Apple made it clear that once the company solves challenges associated with issues-free large screens, a big iPhone could emerge.

“My view continues to be that iPhone 5 has the absolute best display in the industry. And we always strive to create the very best display for our customers. Some customers value large screen size, others value also other factors such as resolution, color quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility with apps and many things. Our competitors had made some significant trade-offs in many of these areas in order to ship a larger display, we would not ship a larger display iPhone while these trade-offs exist,” said Mr. Cook.

Back in the days, Apple heavily criticized media tablets with 7”-class screens and said their usage model was too limited. However, over time Apple did release iPad mini with 7.85” display, which was still a lot different than rivals in many ways.