by Anton Shilov
04/25/2013 | 07:59 PM
Traditionally, Apple made major product announcements every 1.5 – 3 months. However, over half a year have passed since the company introduced its iPad mini and new iMac and the company remained silent. Moreover, it looks like the company will remain in silent mode for another month, until it kicks off its worldwide developer’s conference (WWDC) on June 10, 2013. This means, the company will spend 230 days without a keynote, a new record for Apple in the recent history.
Apple will hold its annual WWDC June 10 through June 14 at San Francisco’s Moscone West. At the five-day conference, developers from around the world will learn about the future of iOS and OS X, enabling them to create new apps with innovative features. WWDC will also feature more than 100 technical sessions presented by over 1000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store and Mac App Store.
“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers. Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC,” said Philip Schiller, senior vice president of worldwide marketing at Apple.
While Apple will most likely reveal innovations of the iOS 7 and give a glimpse of the OS X 10.9, the successor of the Mountain Lion, it remains to be seen whether the firm will actually reveal new hardware. While it is easy to expect Apple to unveil PCs with Intel Core i-series “Haswell” microprocessors at the show, it is uncertain whether it will present a new iPhone or the new iPad. Chances that Apple will introduce iWatch at WWDC are extremely slim.
This week Tim Cook, chief executive officer of Apple, said the company has a number of advance products in the pipeline that will start to emerge this Fall and throughout next fiscal year, which begins in October, 2013. As a result, it is likely that the WWDC will be limited to software-related talks and perhaps upgraded Macintosh PCs, but will not bring all-new hardware. Starting September, Apple will bring the new iPhone, redesigned iPad as well as other interesting products.