Microsoft Talks Windows Blue Officially as Windows 8 Sales Surpass 100 Million Licenses

Microsoft: Windows 8.1 Blue Will Respond to the Customer Feedback

by Anton Shilov
05/06/2013 | 11:30 PM



Microsoft Corp. on Monday revealed that cumulative sales of Windows 8 licenses have surpassed a hundred of million units. The company also declined that the PC has entered the age of stagnation, noting that the major changes on the established markets are inevitable. In addition, Microsoft revealed some official details about the Windows Blue updates due later this year.

“We recently surpassed the 100 million licenses sold mark for Windows 8. This number includes Windows licenses that ship on a new tablet or PC, as well as upgrades to Windows 8. This is up from the 60 million license number we provided in January. We have also seen the number of certified devices for Windows 8 and Window RT grow to 2400 devices, and we are seeing more and more touch devices in the mix,” said Tami Reller, chief marketing officer and chief financial officer of Microsoft.

Microsoft Windows 8 is a big and ambitious change for Windows in particular and for the PC in general. Therefore, it does not seem that Microsoft is that worried about poor sales of Windows 8-based systems early in the lifecycle. The software giant also believes that the PC is alive and kicking and that Windows 8 was built to fully participate in the emerging broader and increasingly mobile device market. As a result, the company feels it is greatly positioned to compete against all of its rivals.

At the same time, it does not stand still and will roll-out Windows Blue updates later this year to provide up-to-date features, improve performance and battery life. Most importantly, the Windows 8.1 update is projected to respond to customers feedback.

“Windows Blue is a codename for an update that will be available later this year, building on the bold vision set forward with Windows 8 to deliver the next generation of tablets and PCs. It will deliver the latest new innovations across an increasingly broad array of form factors of all sizes, display, battery life and performance, while creating new opportunities for our ecosystem. It will provide more options for businesses, and give consumers more options for work and play. The Windows Blue update is also an opportunity for us to respond to the customer feedback that we’ve been closely listening to since the launch of Windows 8 and Windows RT. From a company-wide perspective, Windows Blue is part of a broader effort to advance our devices and services for Microsoft,” said Mr. Reller.

Previously it was reported that Microsoft was to return Start menu and allow skip the Metro UI Start screen with the Windows 8.1 update. While the full picture of Blue updates remains generally unfinished, the enhancements of Windows 8.1 over Windows 8 have already been published: