Microsoft: Do Not Expect Apple iTunes for Windows 8 Shortly

Windows 8 Platform Still Lacks Apple iTunes and That Is to Remain

by Anton Shilov
05/13/2013 | 07:53 PM

Microsoft Corp.’s Windows 8 and Windows RT platforms are slowly taking off. Few customers – if compared to the number that use Windows 7 and Windows XP – actually utilize the new operating systems, but the number of growing. Despite of rather narrow choice of programs developed for Windows Store that exist today, Microsoft expects to catch up with Apple’s app stores in several months. But there will be one application not coming to new Windows: Apple iTunes.


"You shouldn't expect an iTunes app on Windows 8 any time soon. Apple iTunes is in high demand. The welcome mat has been laid out. It's not for lack of trying," said Tami Reller, chief marketing officer and chief financial officer of Windows division at Microsoft, in an interview with CNN Money.

Apple iTunes is the world’s most popular store for music, videos, TV-shows, books and so on. While the store is compatible with all Apple’s gadgets (including iPad, iPhone and iPod), Apple Macintosh computers as well as Microsoft Windows XP-, Vista- and 7-based PCs, it is not available on Windows RT or Windows 8. This happens because the latter are directly competing against Apple’s iPad and the Cupertino, California-based consumer electronics giant does not want to make its rivals more competitive with the help of iTunes.

Apple iTunes will inevitably find itself on Windows 8-powered PCs, just after the operating system will be installed onto a number of computers that Apple will not be able to ignore. It is unclear whether there will be iTunes for Windows RT, but given its low popularity in general that is something unlikely to happen.

In the meantime, the rest of the Windows Store is moving ahead rather quickly. Microsoft claims it now has more than 60 thousand applications available, users have downloaded about 250 million of programs from the digital store. By the holiday season, the company believes the all of the most popular apps available for download in the Apple App Store will be available for Windows 8.

"That's not just our goal, but it'll be realistic to achieve that. We are almost there," said Ms. Reller.