AMD Teams Up with Adobe to Accelerate Key Content Creation Programs with GPGPU Technology

AMD-Adobe Collaboration Unlocks Speed for Video Pros Everywhere

by Anton Shilov
09/12/2013 | 11:14 PM



Advanced Micro Devices said Thursday that its collaboration with Adobe has reached a new milestone in the drive to deliver faster and more sophisticated professional video workflows. Thanks to support for OpenCL API by both companies, film professionals as well as enthusiasts can enjoy higher performance thanks to AMD hardware in multiple Adobe applications.

“By working together using open standards, we are tapping AMD’s impressive multi-core and parallel processing capacity to provide the accelerated performance needed to bring a new class of breakthrough software tools to Adobe Creative Cloud users. This makes it possible for pros to confidently tackle projects at every level, whether the final destination is a smartphone, 4K projection, or anything in between,” said Steve Belt, corporate vice president of strategic alliances & platform enablement at AMD.

New features and efficient workflows announced by Adobe for Adobe Premiere Pro CC, Adobe SpeedGrade CC, and Adobe Media Encoder CC exploit AMD App Acceleration via OpenCL (which is available on AMD APUs, AMD Radeon and AMD FirePro GPUs) and deliver streamlined, leading edge support for Blackmagic Design and Vision Research Phantom cameras.

Both AMD and Adobe will showcase the complete range of OpenCL accelerated and enhanced video workflows at the IBC 2013 Exhibition, September 13-17 at the RAI Amsterdam.

“We are in the business of empowering all creative professionals, whether the project is the next global blockbuster or the passion of a lone independent producer. The team at AMD shares that vision with Adobe and it is reflected in the workflows they have helped make available to Adobe Creative Cloud users. The highly productive collaboration between Adobe and AMD continues to deliver tremendous benefits to the creative community at a remarkable pace,” said Simon Williams, director of strategic relations at Adobe.

Attendees at IBC 2013 will see further demonstrations highlighting Adobe innovations that use OpenCL acceleration to benefit from the power provided by AMD graphics processors, including: