Lenovo Makes It Easier to Buy Its Products by Initiating Trade-In Program

Lenovo and NextWorth Announce Consumer Electronics Trade-in Program

by Anton Shilov
09/24/2013 | 10:15 PM

Lenovo Group, one of the largest PC manufacturer in the world, has announced a new trade-in program agreement with NextWorth, a leader in consumer electronics upgrades and trade-ins.  Geared toward making laptop and tablet upgrades more affordable, the online trade-in program, powered by NextWorth.

 

“We are thrilled Lenovo has chosen NextWorth to power its trade-in program as the company embraces device trade-in as a critical sales tool. Customers are more likely to upgrade their laptops and other electronics sooner when they receive money for older items, and our industry-leading pricing and easy-to-use interface put us ahead of the pack for partnering with Lenovo. We are looking forward to innovating the market with Lenovo and creating newfound value for customers,” said Dave Chen, chief executive officer of NextWorth.

The Lenovo trade-in program managed by NextWorth allows customers to conveniently trade-in used laptops, tablets, smartphones, e-book readers, music players, digital cameras and more online and receive Lenovo e-gift cards for the value of their used gadgets. By turning used electronics into gift cards, customers can affordably upgrade to the latest Lenovo laptops and tablets. The easy-to-use platform allows customers to receive an instant quote for their electronics as well as a free, prepaid shipping label to mail devices into NextWorth.

At launch, the Lenovo trade-in program offers a limited time $20 bonus value for any competitor’s laptop traded in. Customers simply need to enter “tradeinforlenovo” at checkout.

“As technology refreshes with greater frequency, our customers are looking for ways to future-proof their purchases as well as be environmentally sensitive. We have looked at various options and NextWorth offers a very effective service as well as a great user experience.  We are looking forward to the benefits that our partnership with NextWorth will bring to our existing and future customers,” said Lewis Broadnax, executive director, Lenovo.com.

NextWorth's services, such as its program with Lenovo, bring the reuse of electronics into the mainstream, reducing e-waste and increasing the lifetime use of electronics. By trading in with NextWorth electronic products are diverted from the waste stream and re-directed from the landfill. These programs instead place devices into the hands of new users, increasing the lifetime use of products, which preserves natural resources. If a product is deemed to have no resale value, a certified recycling partner will responsibly recycle the product.