Tim Cook: Apple Has "Big" Plans for Next Year

Appleā€™s CEO Shares His 2014 Vision with Employees in a Letter

by Anton Shilov
12/25/2013 | 11:59 PM

Tim Cook, chief executive officer of Apple, this week wrote a letter to employees of the company congratulating them with another successful year and said that more challenges are ahead. In his message, Mr. Cook again reiterates that Apple has "big" plans for 2014, but does not provide any details.


“I would like to take a moment to reflect on what we have achieved together over the past year. First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple,” Tim Cook wrote to his colleagues in a letter obtained by 9to5mac web-site.

During the year, Apple introduced two new smartphones along with iOS 7, redesigned its iPad 9.7” tablet, improved iPad mini with retina screen, launched Mac OS X Mavericks for free to its customers, completely redeveloped Mac Pro and refreshed its MacBook lineup. In addition, the company introduced the world’s first ARMv8-compatible 64-bit application processor for mobile devices.

While Apple did a lot this year, it did not introduce any new breakthrough products apart from an all-new Mac Pro and iPad Air. It is now expected that the company’s highly-anticipated iWatch and iTV are due in 2014.

“We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you,” concluded Mr. Cook.