Lenovo Reorganizes Itself into Four Business Groups

Lenovo Reorgs After Taking Over x86 Server Business from IBM

by Anton Shilov
01/28/2014 | 01:41 PM

Lenovo Group on Tuesday said it would reorganize itself and form four business groups instead of current two. The new business units will address particular market segments and will thus be better positioned to serve demands of the market. The company also reshuffled its executives.

 

“Today, Lenovo is in one of the most important and exciting phases in our history. We are the number one PC company in the world. We are number 3 in Smart Connected Devices (PC, tablet, smartphone). And we just announced the intent to make an acquisition that will make us a significant competitor in the Enterprise space,” said Yang Yuanqing, chairman and chief executive of Lenovo.

Lenovo has established four new, distinct business groups, effective April 1, 2014.

This structure replaces the company’s current design, which has two business groups: Lenovo Business Group (including consumer PC and mobile), and Think Business Group (consisting of commercial PCs and enterprise).

Geographic sales organizations remain largely the same, with Lanci leading EMEA, Smith leading the Americas, and Chen Xudong (senior vice president, Lenovo, and president, Lenovo China) leading China. The large, diverse Asia Pacific region will be divided with the Mature Markets (including Japan and Australia, New Zealand) reporting to Lanci and Emerging Markets (the remainder of the geography) reporting to Chen Xudong.

Peter Hortensius, currently head of Lenovo’s Think Business Group (Think branded commercial products) is the new head of research and technology and chief technology officer, replacing George He in those roles.

“The new structure will help us be even faster, more focused and more efficient in providing innovative products and services to an incredibly diverse global market with a wide range of technology needs. We know we must anticipate the next set of opportunities for our company, and we are preparing our organization for the future. This way Lenovo can not only continue as the world PC leader, but become a true leader in the PC+ era,” added Mr. Yuanqing.