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Again about SiSR658

by Anna Filatova
08/12/2002 | 11:43 PM

I hope that it will be the last time I write about the new RDRAM chipset from SiS today. I had to return to this topic again because of the info about the chipset pricing I have recently got. According to our Taiwanese sources, SiS is going to sell its baby for $39.

I think that this pretty high price is SiS’ marketing mistake, which will hardly let the company sell any significant amounts of the new SiSR658. I sincerely doubt that there are any companies which will prefer the new SiSR658 to the good old i850E, which is only $1 more expensive. Of course, SiSR658 features a few advantages over the competitor, such as the official PC1066 RDRAM support, 4-bank memory modules support, and the ability to work in single-channel mode, however, the reputation of i850E among the manufacturers is much more favorable than that of SiS’ first experience in the Rambus market.<%BANNER[article]%>

There is only one explanation we can think of for this move of SiS’: they are not going to sell their SiSR658 at all. This is pretty likely to turn out just a pure PR thing aimed at attracting attention to SiS and its other successful products. In this case, SiSR658 will definitely cope with its task.

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