by Ilya Gavrichenkov
03/13/2002 | 04:54 PM
Intel has issued a press-release which showed to everybody (and especially, to AMD), how to sell processors packed in beautiful boxes. From the moment they started to sell well-known "boxed" processors (It all started in the end of 1994 with Pentium 60 MHz and 66 MHz boxed processors) until now, the company has already sold 100 million of them. We can even define a so-called "anniversary processor" – it is Pentium 4 (not Celeron, of course :) In my opinion, it can be even installed in some "hall of glory" now to be demonstrated to the future generation.
What are the compounds of such a success? A quiet cooler, a stylish sticker for the case and clever marketing (sometimes there were also games with MMX-optimized demo). That is all.