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Fuji Photo Film U.S. subsidiary, a leading maker of imaging, IT and storage products, said Tuesday it would showcase its next-generation DVD media at the upcoming National Association of Broadcasters (NAB) Show in Las Vegas in a week time. The company would demonstrate both Blu-ray and HD DVD discs, which means that so far the firm plans to support both formats.

Fujifilm announced that it would market own-branded Blu-ray discs and expected them to be commercially available by June and also indicated that it would supply HD DVD discs, possibly, recordable and rewritable, which are expected to be available later during the year. No actual product details or approximate pricing have been announced by the company.

Fujifilm, along with Verbatim and some Taiwan-based recordable media producers, are among the companies that support both Blu-ray and HD DVD formats, which compete with each other. Companies like TDK or Panasonic, who are the main Blu-ray pushers, will naturally produce only Blu-ray discs.

Traditional single-layer DVDs allow consumers to watch movies in 720x480 (NTSC) or 720x576 (PAL) resolution with Dolby Digital audio. The blue-laser discs will provide consumers 1920x1080 resolution as well as DTS or Dolby Digital Plus audio along with some additional interactive features.

Blu-ray and HD DVD formats compete for replacing the DVD standard. HD DVD discs can store up to 15GB on a single layer and up to 30GB on two layers. Its competitor, Blu-ray, can store up to 27GB per single layer and up to 50GB on two layers, but Blu-ray discs are more expensive to produce. The HD DVD is pushed aggressively by Toshiba and NEC as well as being standardized at the DVD Forum, which represents over 230 consumer electronics, information technology, and content companies worldwide. Blu-ray is backed by Sony and Panasonic, which are among the world’s largest makers of electronics. Among Hollywood studios HD is supported by Warner Bros. Studios, New Line Cinema, Paramount Pictures and Universal Pictures, whereas Sony Pictures, Walt Disney, Warner Bros. and Twentieth Century Fox endorse Blu-ray.

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