Imation Corp., a leading supplier of optical disc media, announced on Thursday the world’s first Blu-ray media that features water-resistant technology that allows to print on the discs using ink-jet printer or markers. Besides, the new media also features scratch-resistant protection.

“Imation’s Blu-ray media with AquaGuard technology is the perfect disc. We’ve designed each side of the disc for professional use. The data side features high capacity and scratch resistance. The inkjet printable side allows for creation of custom, water-resistant printed images and text,” said James Milligan, general manager commercial/OEM division, Imation Corp.

Currently Imation offers 25GB single-layer Blu-ray discs with AquaGuard technology that offers white, smear- and water-resistant inkjet printable disc surface for professional disc prints. Featuring proprietary nanoparticle technology, the AquaGuard coating grips and holds ink to lock designs in place, unlike standard inkjet media that easily smears when exposed to moisture.

Imation Inkjet Printable BD-R media with AquaGuard technology is now shipping to authorized Imation distributors for a manufacturer’s suggested retail price of $24.99 for a single disc with jewel case. Primera, leading manufacturer of automated disc publishing equipment, also sells the media with its Blu-ray-enabled disc publishers.