News
 

Bookmark and Share

(2) 

A representative from Sony said during an interview that Blu-ray may easily be the last and final optical disc format. Sony did not admit that physical media for content will be gone in a decade or even less from now, quite opposite, the firm believes that further incarnations of Blu-ray will allow the technology to live quite a long life.

“Blu-Ray is the final format for the optical disc. We don’t have a shorter laser. In the future, if we have a physical media format, it will change physically. It won’t look like an optical disc. I don’t know what sort of technology we will have in the future,” he said, “but while using lasers and optical discs, this is the final format,” said Taka Miyama, Sony’s product strategy manager for home video marketing in Europe, reports Electricpig web-site.

Currently Blu-ray disc offers more than enough capacity for modern movies: up to 50GB of information on a single optical disc allows studios to record both high-definition movie in 1920x1080 resolution as well as additional content on a single medium. But consumers and content creators may want to add something new even to Blu-ray: more interactive features or even stereoscopic 3D, which will require more storage space. Moreover, some companies already experiment with so-called Super Hi-Vision video technology, which enables up to 7680x4320 resolution and requires a lot of storage space due to extremely high bit-rate: 180Mb/s – 600Mb/s (22.5MB/s – 75MB/s), up from 40Mb/s on Blu-ray.

Currently Sony is optimistic about Blu-ray since companies like Pioneer and TDK are working hard to enable higher capacities on the standard, which is likely to guarantee long life for the format.

“I’ve seen prototypes for 400GB discs,” he said. “That’s approaching half a terabyte. If you went to 4K (twice the resolution of full HD), Blu-Ray is still big enough for a full movie. If it’s enough, then there’s no need to do any more development,” said Sony’s chief technical advisor for home audio and video, Eric Kingdon.

There is a dilemma for Sony and Blu-ray disc association, the organization that oversees further development of the standard: on the one hand, both need to ensure that the currently available Blu-ray incarnation will have a long life and consumers will not be forced to upgrade their players or content, on the other hand, the Blu-ray disc promoters need to stay one step ahead of services that rent or sell high-definition videos via the Internet, which also means constant improving of quality and consequently the standard.

Tags: Sony, Blu-ray, Super Hi-vision

Discussion

Comments currently: 2
Discussion started: 09/03/08 08:12:48 AM
Latest comment: 01/05/13 05:29:23 PM

[1-2]

1. 
Sony didn't "admit" to nothing.
Sony is stating this for marketing, bottom-line reasons.
Obviously HVD's in beta formats far exceed the BD-ROM specs and stand to become the next-gen optical format.

Sony may be right in their outlook, but it's not an 'admission' - it's calculated marketing.
0 0 [Posted by: cobrala  | Date: 09/03/08 08:12:48 AM]
Reply

2. 
Well technically we are past bluray at this point because we are now seeing things in bluray3D, I think if anything the companies will do more converting non 3D films to 3D, but there is also the issue of televisions having the capability of converting non3D into 3D... sure its not true digital 3D but it is a nice touch to the LG televisions
0 0 [Posted by: zakima3  | Date: 01/05/13 05:29:23 PM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month