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In a bid to further diversify its product lineup, Seagate Technology on Tuesday launched its first data backup and recovery device. Seagate Replica eliminates any need for the end-user to spend time backing up critical data since along with the device Seagate supplies software that automatically stores up-to-date information and settings.

“While people continue to amass digital content, many still don’t understand the importance of backing up their libraries of personal memories, or they don’t take the time. Our goal is to deliver solutions that provide thorough backup protection yet are easy to use, time-efficient and simple to understand, and the Seagate Replica is about as easy as it gets,” said Terry Cunningham, senior vice president of Seagate Branded Solutions.

Seagate Replica comes with 250GB or 500GB hard drives with 5400rpm motor as well as USB 2.0 interface. At least initially, Replica is compatible only with Microsoft Windows XP and Vista operating systems, probably due to limitations of Replica PC backup system software.

“The computer continues to become an indispensable family tool for homework, e-mail, storing digital photos and downloading Internet videos. As consumers today continue to amass increasing volumes of digital content, having an easy, time-efficient way to backup computers in the home will become an imperative,” said Kurt Scherf, vice president and principal analyst at Parks Associates.

Research by Parks Associates indicates that one-third of consumers do not currently backup the content on their PCs, and of those that do backup, do so rarely because of the daunting, labor-and time-intensive task of burning CDs/DVDs or manually dragging-and-dropping individual files to flash drives. Some people simply do not remember to backup their digital content.

Seagate claims that the Replica backup appliance breaks down these barriers by eliminating the effort – no lengthy installation, scheduling or drag-and-drop is required. With the Seagate Replica solution there is no need to spend time rifling through countless files, photos and folders to determine what has been or still needs to be saved; simply connect a single USB cable, click OK to the software license and the entire PC is backed up not just individual files and folders. After this simple action of accepting the software license, the Replica Backup System continues to run behind-the-scenes, so that no further interaction with the application is required. Additionally, when the Replica backup appliance is left connected to the computer, it will perform a continuous and complete backup of everything so the computer is not left vulnerable between backup events as it would be with scheduled software.

The multi-PC version of Seagate Replica 500GB backup appliance includes a dock and is available for homes with two or more PCs for a manufacturer’s suggested retail price (MSRP) of $199.99. A single-PC version of the Seagate Replica 250GB is recommended for use with individual laptop or desktop computers and is available for a manufacturer’s suggested retail price (MSRP) of $129.99. Seagate Replica Backup System will be available in May.

Tags: Seagate, Replica

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