Bookmark and Share


OCZ Technology is primarily known for its high-performance dynamic random access memory (DRAM) modules aimed at performance-minded end-users. The company also makes power supply units, USB drives and even notebooks, but it looks like the company’s main growth driver for the future is solid-state drive lineup. According to chief exec of OCZ, SSDs are already entering the mainstream market and their popularity will continue to increase.

“I guarantee that if I gave you numbers, which I cannot right now, your jaw would be left hanging open. […] SSD technology is moving past the early adoption stage and is really going mainstream. […] I did not believe that people would go and buy a 120GB SSD for the same price that they could buy 2TB of hard drive space, but they do. They feel that performance gap is significant enough,” said Ryan Petersen, chief executive officer of OCZ Technology, in an interview with Computerpoweruser magazine.

Solid-state drives (SSDs) are indisputably faster compared to hard disk drives (HDDs), but their cost-per-GB is undeniably much higher. At present even 250GB may not be enough for systems aimed at multimedia and games. It is obvious that for those, who want to have performance at any cost, SSDs is a great choice, but there are also those, who demand maximum capacity, which solid-state drives just cannot provide.

Another obstacle on the way of SSDs is software and content piracy. It is not a secret that many end-users want to make reserve copies of video games distributed on dual-layer DVDs or 50GB movies distributed on Blu-ray disc media and some users download BD remuxes or dual-layer DVD images to burn them onto bulk media. At present pirated or copied software or movies that require 10GB – 50GB of space are not common, but the increase of demand towards storage space is rather clear.

As a result, going forward we are likely to see high-end PCs with both SSDs and HDDs in order to use the best of both worlds: high performance of flash and high capacities of hard drives. It is a big question, though, whether solid-state drives are a part of mainstream personal computers.

Mr. Petersen also said that according to NPD Group OCZ Technology is the No. 2 supplier of SSDs via e-tailers. The head of OCZ did not reveal who is the No. 1 though.

“I have seen the NPD data for etailers and we are in the No. 2 position,” he said.

Tags: OCZ, SSD


Comments currently: 1
Discussion started: 08/18/09 09:50:47 AM
Latest comment: 12/07/10 01:47:38 PM


Does Peterson and the author just not get it?
Solid-state drives (SSDs) are indisputably faster compared to hard disk drives (HDDs), but their cost-per-GB is undeniably much higher.

The PC enthusiast is getting as SSD for their OS and a 1 or 2TB HD for their multimedia content. The two technologies are not mutually exclusive, their are complementary. Sure it's going to be great when SSD's reach price parity with HD's, but until that time we will just use both.
0 0 [Posted by: sdsdv10  | Date: 08/18/09 09:50:48 AM]


Add your Comment

Related news

Latest News

Wednesday, November 5, 2014

10:48 pm | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

12:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

4:22 am | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

1:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

10:41 am | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture