Kingston, the world's largest independent maker of memory modules and a supplier of solid-state drives, on Monday initiated a contest entitled as "Can a Kingston SSDNow Drive Change Your Life?" The company wants end-users to submit videos about advantages of solid-state drives (SSD) with a chance to win substantial prices in cash.

“Kingston encourages people to create videos based on real-life daily use of an SSD or something out of their imagination. We’ve heard from customers who praise the durability of the drive as they take their laptop to remote places. Other people have told us the speed and overall system responsiveness from the performance boost of the SSD has made their older PC feel like new again. Whatever it may be, Kingston might take one of the winning ideas from our video contest and create an entire marketing campaign around it," said Ariel Perez, SSD business manager at Kingston.

The contest (for U.S. residents only) asks entrants to come up with the most creative way to demonstrate how using a solid-state drive can change one’s daily life. Entries will be judged on creativity in presenting an idea or story in a video format. A total of $16 000 will be awarded.

Contestants are encouraged to use all of the props, graphics and other means necessary to create a video. The chief criteria for judges will be the video’s concept and how it is brought to life on screen. A total of 13 winners will be chosen with first place receiving $7500 and second place receiving $5000.

The “How Can a Kingston SSDNow Drive Change Your Life?” contest begins July 19, 2010 and runs through September 20, 2010. There is no purchase necessary to enter or win. Contestants must be 18 years of age or older. The contest is open to legal U.S. residents (void in Puerto Rico and Hawaii).

Tags: Kingston, SSD