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Western Digital Corp. said Tuesday that it has founded the storage products association (SPA) with other hard drive companies to promote the merits and value of rotating magnetic storage technologies, as well as to make consumers and professionals aware of how critical hard disk drives (HDDs) and solid-state hybrid drives (SSHDs) are to their digital lives.

SPA members include HGST, Seagate, Toshiba and WD. The organization helps storage manufacturers and users understand and support current and future storage needs, including the key role of hard disk drives (HDDs) and solid state hybrid drives, in an effective storage mix for all consumer and business environments. SPA will provide education to its customers, partners, members and users of HDDs and SSHDs. SPA will also participate in industry and user events, and will publish materials about end users' storage needs and effective usage of a mix of storage technologies.

"Driven by continued, rapid expansion of digital content production, demand for storage is expected to grow in the mid-30% range annually through 2020. While, in that timeframe, a mix of technologies will be deployed to appropriately serve customers, about 75% of the capacity is still expected to be rotating magnetic storage devices. Every user of smart phones, tablets and personal computers today depends on the value and reliability of HDDs or SSHDs to secure their precious data, whether the storage is in their device or in the cloud. SPA will help consumers and businesses appreciate the value of their growing content storage needs and the remarkable rotating magnetic technologies that save and protect that content," said Tim Leyden, WD president.

Tags: HGST, Seagate, Toshiba, WD, Western Digital

Discussion

Comments currently: 6
Discussion started: 08/13/13 07:29:00 PM
Latest comment: 08/15/13 12:28:38 AM
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1. 
in the next 5 or 6 years 1TB SSD's will be around 100 bucks, maybe even sooner then that considering Samsung just released a 840 EVO 1TB drive for 650 bucks. SSD's are getting faster and the prices are continuing to drop. i'm perfectly happy with my 120gb Samsung 840 SSD, I have a 1TB HDD for storage. Once you switch to SSD going back to HDD for anything other then storage is like going from Ferrari to a Scooter.
1 0 [Posted by: SteelCity1981  | Date: 08/13/13 07:29:00 PM]
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2. 
Magnetic medium so far has had the highest durability for storage, particularly magnetic tape. But I believe new optical disc technologies are even hardier, such as M-Discs that claim endurance of 1000 years. And when bigger capacity 3D laser engraved optical discs arrive within the next 5 years, that will be the beginning of the end for HDDs.
0 1 [Posted by: linuxlowdown  | Date: 08/13/13 07:36:07 PM]
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3. 
I would still invest in magnetic HD if the industry would stop playing around and get serious, give me a reason to invest in magnetic HDs like offer more consumer grade 10K rpm disks at a decent price. how about offering a greater selection of affordable hybrid disk or selling them with a 5 year warranty like Seagate. Right now there is absolutely no innovation in this sector. All the magnetic HD manufactures only create drives with lager and larger capacity. How about trying something different. 10k/15K consumer level drives, lower prices to compete with SSDs, more cache in hybrid drives, longer warranties etc.. These magnetic drive manufactures can sit on their asses as long as they want but if they are not willing to offer products that are competitive in some way to SSDs they will die and no one will miss them.
0 0 [Posted by: phatboye  | Date: 08/13/13 08:05:50 PM]
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All the magnetic HD manufactures only create drives with larger and larger capacity

They're not even doing this anymore!
1 0 [Posted by: Zimanodenea  | Date: 08/13/13 10:07:55 PM]
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HDD lost the battle for speed and I see no point in trying to increase that. Let's face it. HDD are now the main backup device. I would prefer that producers to focus all the energies now in increasing the capacity but mainly the RELIABILITY, the one thing they are still years in front of SSDs.
0 0 [Posted by: TAViX  | Date: 08/14/13 02:23:38 AM]
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4. 
It sounds to me like this new HDD cabal is nothing more than a marketing entity with maybe a few lobbyists to bribe govt/big business that they really need magnetic drives and not transition to SSD unless they are the suppliers
0 0 [Posted by: alpha0ne  | Date: 08/15/13 12:28:38 AM]
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