Hard Drive Supplies to Get Better in First Quarter - Analysts

The Recover Has Begun, ButnThai Floods Continue to Impact HDD Manufacturing

by Anton Shilov
02/14/2012 | 09:45 PM

Hard disk drive (HDD) supplies in the first quarter commenced their recovery from the disastrous floods that struck Thailand in late 2011; still, a full recovery of production is still months away, with unit shipments not expected to return to annual growth until the third quarter, according to IHS iSuppli research firm.


“The recovery of global HDD manufacturing has begun and will continue during each quarter of 2012,” noted Fang Zhang, storage analyst for IHS.

Due to production disruptions at HDD suppliers and at component makers, global hard drive shipments in the fourth quarter of 2011 fell by 26% compared to the same period in 2010. Shipments are set to decline by another 13% in the first quarter and by 5% in the second quarter on an annual basis.

The global HDD market won’t return to year-over-year growth until the third quarter, when shipments rise by 2%, followed by a 49% surge in the fourth quarter as the industry snaps back from the previous shortage, according to analysts, which corresponds to plans of both Seagate and Western Digital.

On a sequential basis, shipments in the first quarter are expected to increase by 13%, a dramatic turnaround from a 29% plunge in the fourth quarter of 2011. Shipments are expected to continue to grow by 14% sequentially in the second quarter, by 11% in the third quarter and by 4% in the fourth quarter.

 “The recovery will be prolonged for at least two more quarters, as supply constraints keep unit shipments from climbing on an annual basis until third quarter. Meanwhile, HDD prices will remain inflated and inventories will continue to be depleted, showing that demand is exceeding supply. Supply and demand should return to balance by the end of the third quarter,” added Mr. Zhang.

Major HDD suppliers have shifted some production to locations outside of Thailand, which has helped ease the shortage situation. At the same time, some of the major HDD component suppliers have resumed a portion of their production in the country and have migrated manufacturing operations to other regions.

Western Digital Corp. (WDC), the HDD manufacturer most impacted by the floods, has increased manufacturing in other countries, and is expected to return to full production by Q3 2012. Toshiba Corp., which also was hit hard by the disaster, has boosted its production in other countries as well.

However, given the magnitude of the disaster, these moves have been insufficient to make up for the shortfall in production so far. In anticipation of supply constraints, the global average selling price (ASP) for HDDs soared by 28% in the fourth quarter. While prices will decline by 3% in the first quarter and by 9% in the second quarter, they will remain inflated above 2011 levels throughout 2012.

“Prices will remain high for a number of reasons, including the higher costs associated with the relocation of production, as well as higher component costs because of flooding impacts among component makers. Furthermore, PC brands have signed annual contacts with HDD makers that have locked them into elevated pricing deals for the rest of the year,” said Mr. Zhang.

Given the two megamergers between Seagate/Samsung and WDC/Hitachi GST, IHS expects the HDD industry could hold prices higher than pre-flood levels for a few more quarters because there are fewer competitors in the market.