Despite PC Market Slowdown, Shipments of Hard Drives Set to Be Record - Analysts

Hard Drive Shipments Rebound to Record Level in 2012

by Anton Shilov
09/28/2012 | 03:47 PM

A year after the Thailand flooding disaster partially derailed production, the global hard disk drive (HDD) industry has fully recovered, with shipments to the computer market expected to hit a record level this year, driven by the enterprise market as well as the arrival of the Windows 8 operating system, even despite of recent drop of demand for consumer HDDs.

Record HDD Shipments Despite Slow PC Sales

 

HDD shipments in 2012 for the overall computer market, including PCs, are forecast to reach 524.0 million units, up 4.3% from 502.5 million units last year, according to IHS iSuppli market research firm. Still, in contrast to the glowing performance of HDDs in general, annual HDD consumer-related shipments will decline this year from 2011 levels. The 2012 number will be the highest shipment figure on record in the HDD books at year-end. HDD shipments are projected to climb continually until at least 2016. By then, HDD shipments will hit 575.1 million units.

The forecast includes HDD shipments only to the PC compute segment, which includes client HDDs for desktops and notebooks as well as enterprise HDDs for servers and storage systems. The forecast does not include HDD shipments for other applications such as in automotive, external hard drives or DVR devices.

“HDD shipments for computers will overcome a sluggish third quarter to reach record levels in 2012. The yearly rise in HDD shipments is the result of greater demand from the consumer and enterprise PC segments, both of which continue to clamor for disk space in order to hold storage-intensive media like music, videos and other forms of social media content. As downloadable media content becomes more readily accessible and affordable, so will the quest for storage space continue in order to satisfy unremitting demand. Meanwhile, the HDD industry has completely resolved disruptions to its HDD manufacturing and component supply caused by the Thailand disaster that struck one year ago,” said Fang Zhang, analyst for storage systems at IHS.

Windows 8 to the Rescue

Another major growth driver for the HDD industry will be the new Microsoft Windows 8 operating system to be launched in October. The market also will be boosted by ultrabooks, including those using hybrid HDD/SDD storage solutions, which will see an increase in shipments in the fourth quarter, although volumes will be relatively low this year.

Both factors are believed to be the best hope by the beleaguered PC sector to take on smartphones and tablets, the devices that have gobbled up the once-flourishing market of mobile computers like notebooks and netbooks. Through the revival of the PC sector, the HDD space - especially the enterprise HDD market - also stands to reap benefits by supplying the storage media for computers.

Such encouraging developments overall will help deliver a growth year while compensating for a weak third quarter, blamed by HDD players on persistent economic problems around the globe and the erosion of the PC market by smartphones and tablets.