During the Goldman Sachs Technology Investment Symposium ATI Technologies’ Vice President of Engineering, Dr. Dave Rolston, who is based just near the headquarters of the arch-rival NVIDIA Corporation in Santa Clara, California, confirmed that the company intends to launch its high-end R350 and mainstream RV350 graphics processors within the next 30 days.

No in-depth details were issued about the newcomers, though, it was said that the R350 chip is based on the RADEON 9700 architecture, but will deliver more power and speed. The RV350 part is also DirectX 9.0 compatible, as we revealed quite some time ago, made using advanced 0.13 micron technology and also offers significant performance boost over the previous generation mainstream architecture.

ATI’s VP of Engineering especially pointed out that the company had no problems with transition to 0.13 micron at TSMC and now the company is ready to manufacture the actual chips using this fabrication process. Dr. Dave Rolson said they are happy with the yields and it looks like the 0.13 micron technology is just what the doctor ordered for not very expensive, but powerful devices.

Talking about the company’s strategy, Mr. Rolson said that ATI Technologies makes a lot of efforts in order to push its products into rapidly expanding consumer electronics market. The company already has a number of design wins for set-top-boxes, PDAs and TV-sets, so, it seems that after some time you may find “Powered by ATI” brand on your mobile phone or STB.

See also: Are You Ready For More From ATI Technologies?

Update: Dave Rolston did not say R350 would be made using 0.13 micron process. He only noted that now some products are ramping using this technology.