Graphics and multimedia chip designer NVIDIA Corp. on Monday announced the opening of a new design center in Bangalore, India. The R&D facility that will develop graphics and media processors will continue NVIDIA’s expansion in the Asia-Pacific region and

“India is an exciting market and well-positioned for phenomenal growth. We know from experience that India is home to some of the world’s brightest engineers, as many of our top employees today are originally from there. India is strategic to NVIDIA and we are delighted to become a member of the Bangalore community,” said Jen Hsun-Huang, president and CEO, NVIDIA Corp.

The Bangalore design center will be modeled on existing NVIDIA’s design centers, with a state-of-the-art facility and data center allowing top-to-bottom design of advanced graphics and digital media processors for a wide range of platforms, the company stated.

Since its founding, NVIDIA has invested over $1billion into R&D. As it expands into new product areas, including wireless media processors for mobile phones, the company intends to continue its R&D investment on a worldwide basis.