X-bit labs

Nvidia Sees Itself Independent.

Category: Video

by Anton Shilov

[ 10/26/2006 | 05:38 AM ]

Nvidia Corp., a leading supplier of graphics processors and the world’s only independent designer of graphics technologies, reiterated its claims about advantages the company gets from the merge between its arch-rival ATI Technologies and the world’s No. 2 maker of central processing units (CPUs) Advanced Micro Devices.

The leading graphics processing unit designer believes that the merge between AMD and ATI will allow the company to grow, as the companies will need to redevelop their roadmaps for the next couple of years now and that is likely to slow-down the pace of future product development. As an independent company, Nvidia is straight-forward focused on creating new technologies for graphics processing units (GPUs), core-logic sets and others.

“It reinforces our philosophy that we don’t want to be tied up. I don't think anything changes. In fact, what we've already felt and seen I think gives us the energy to push faster. While AMD and ATI figure out what their future looks like, we know what ours looks like,” Michael Hara, Nvidia’s vice president of investor relations, said in an interview with Reuters.

Nvidia also believes that its strategy to provide the most feature rich chipsets on the market for enthusiasts will allow the company to address both AMD and Intel microprocessor markets going forward, as, for example, neither AMD nor Intel core-logic sets are expected to support, for example, Nvidia’s multi-GPU technology dubbed scalable link interface, something, which enthusiasts want to have.

“We’ve become the necessary evil for both companies because they can’t compete with each other using their own technologies,” Mr. Hara is reported to have said.

Nvidia did not comment on the long-term future of its chipset and graphics processor businesses, especially about AMD’s and Intel’s intention to fuse CPU and GPU as well as accelerate the development of so-called platforms – sets that consist of a CPU, core-logic and other I/O chips. However, the company said that it still has a lot of space for growth in the area of chips for portable and mobile devices.