Advanced Micro Devices revealed during its Analyst Day that it has no plans to release a new family of graphics processing units (GPUs) in 2008, as planned. The decision seems to support the general plan to cut capital expenditures in order to return to profitability, but pose a lot of threat to performance of the firm’s graphics product group, the former ATI Technologies.
Rick Bergman, who is senior vice president and general manager of AMD graphics products group (GPG), did not talk about long-term future of the former ATI business, the Radeon GPUs; but concentrated on talking about current achievements of AMD/ATI, ATI CrossFire X technology as well as products of not-too-distant future, namely ATI R680, ATI RV620 and ATI RV635.
Nevertheless, Mario Rivas, who is executive vice president of computing solutions group revealed in his presentation that the code-named ATI R700-family of products will only be available in 2009.
Apparently, AMD’s next-generation Leo platform, the successor of current Spider platform, will only feature code-named ATI R6xx (ATI Radeon HD 2000-series and ATI Radeon HD 3000-series graphics cards) graphics adapters. The AMD Leo platform is due in 2008, whereas its successor – the so-called AMD Leo Refresh platform – that is scheduled to arrive in 2009 will sport code-named ATI R7xx graphics cards. In addition, ATI R700-series graphics will be featured with Kodiak and Cartwheel platforms, which are also scheduled to debut in 2009.
Earlier this year AMD’s Rick Bergman said that Leo platform will have a new core-logic (AMD RD800-series) as well as “a new high-end GPU family as well”. But AMD decided not to release its AMD RD800-series chipsets in 2008 as well as the new GPU family. As a consequence, the new platform for enthusiasts will have to rely on AMD 780-/790-series chipsets as well as ATI Radeon HD 3800 X2 graphics boards, the currently available technology. Basically, the key feature of Leo platforms seems to be AMD Phenom processor made using 45nm process technology with build-in DDR3 memory controller.
Even though with DirectX 10.1-supporting graphics processing units (GPUs) available ATI/AMD does not need to update feature-set of its graphics chips until the new Microsoft Windows operating system with new DirectX 11 comes out, AMD tremendously needs to increase performance of its GPUs dramatically in order to stay competitive in general and in the high-end high-margin segment in particular. Without ATI R700, AMD will have to offer its graphics products only in the price-sensitive markets, as it happens presently due to the fact that Nvidia Corp. captured the whole market of graphics cards that cost 400 and upwards. If Nvidia releases a new family of GPUs in 2008, AMD will have to withdraw even from the markets where it does compete now.
The reasons behind the delay of ATI R700 are unclear, but are believed to be related to AMD’s intention to cut down the research and development (R&D) expenses. The consequences of the decision may be dramatic, if not fatal, to AMD’s graphics product group, as state-of-the-art graphics technologies not only enable graphics cards that retail for the price as high as $849, but also open the door to video game consoles, which sell in hundreds of millions quantities.
Comments currently:
39
Discussion started: 12/14/07 03:48:20 PM
Latest comment: 07/21/08 11:27:55 PM
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1.
So AMD wasted every dollar for buying ATI.
I hope Radeon HD38X0 won't be the last good cards from ATI.
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Posted by: Markham

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Date: 12/14/07 03:48:20 PM]
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You consider them good?
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Posted by: Lion of Zion

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Date: 12/14/07 03:58:32 PM]
actually i consider them good for the following reasons:
- better price to performance ratio than nvidia
- performance gap between nvidia is not that realizable within game play
- they hit the market @ MSRP
- their crossfire scaling was better than SLi after the release of 7.11 drivers
- with a bios update they can overclock to 870+Mhz on core
- cooler and quiter than nvidia's stock coolers
I agree, nvidia 8800GT was a winner in ALL benchmarks, but 3870 made it clear that 2nd place doesn't always make you a LOSER.
Also, nothing from Nvidia right now is available to complete with the price/performance ratio of the 3850XT, NOTHING.
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Posted by: totally disagree, but ..

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Date: 12/15/07 08:04:00 AM]
2.
I see AMD is not happy with digging their own hole, but now with this decision they went to hardware store and bought the final nail for their coffin
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Posted by: Stormy

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Date: 12/14/07 04:20:46 PM]
3.
Yay! More delays! AMD #1 in delays! Go AMD! W00t!
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Posted by: joefriday

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Date: 12/14/07 04:26:01 PM]
4.
they are heading in the same direction as cpu's ... as in dual-quad cores, which means the r6xx series bolted together. how is this putting a nail in any coffin??? 55nm has given amd a very good r670 core that is cool and uses alot less power to run than the r600 core. so joining to of them together makes total sense, why design a whole new core???
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Posted by: drama queens...

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Date: 12/14/07 05:11:31 PM]
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nVIDIA's going to be releasing the GeForce 9 sometime next year; springtime I would guess. Unless nVIDIA has managed to screw it up, AMD is going to have to stick five of good cores on a graphics card to compete. The power consumption and heat generation will be frightening, not to mention that the driver optimization will be a nightmare.
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Posted by: Mr Alpha

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Date: 12/16/07 03:22:45 AM]
i'm pretty sure G9 series isnt gonna be THAT fast. nvidia's refresh cores on the 8800GT / GTS cards still cant beat their old GTX and they are clocked much higher. i believe nvidia G9 will probably be 2 cores aswell...
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Posted by: drama queens...

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Date: 12/16/07 02:40:39 PM]
Geforce 9 isn't 2 cores, it's a new chip and Nvidia is suppose to be releasing the high-end variant at the end of February. The D8E on the other hand is a 2 core board with 2 G92's, 1GB mem.
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Posted by: System48

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Date: 12/17/07 05:42:38 AM]
5.
yahoooo.... it just clearly shows their stupidity!
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Posted by: anti-"AMD Fanboy"

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Date: 12/14/07 07:17:09 PM]
6.
Did I read right? ATI has no plans for 2008? HAHAHAHAHAHAHAHAHA
WOW JUST WOW, I knew they were going down, but so fast and suddenly? wow.
Me hugs my "yet to arrive" 8800GTS 512
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Posted by: Mr. BonBon

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Date: 12/14/07 07:25:27 PM]
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Fool, they only released the 38xx cards. Who is to say that there wont be a mid/low-end 3600 or 3300?
On the other hand, nVidia is on it's way to release D9M.
Welcome to the Affordable Midrange.
This is where the real war is fought.
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Posted by: cheeseman

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Date: 12/15/07 05:42:38 PM]
7.
This is very bad news for every consumer, just watch NV start to jack up prices mid '08
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Posted by: alpha0ne

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Date: 12/14/07 07:37:07 PM]
8.
Well on the positive side, at least they are just being honest from the get go, rather than lie and then actually never deliver.
However, the graphics market updates ever 6-12mo and unless they are coming back with something earthshattering, then this feels more like they are exiting the component gpu market.
The 3rd factor in all this is Intel. I have read enough rumour mills to be convinced that Intel will probably bring discrete gpu products in 2008. And the tone of Intel vs Nvidia leads me to think that Intel plans to bury Nvidia, even on the high end.
So 2008 may not be entirely dull :)
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Posted by: FXi

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Date: 12/14/07 08:37:03 PM]
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AMD is gone, you can't go a year without a major release when your this far behind already in the CPU and GPU markets.
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Posted by: Dickless

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Date: 12/16/07 05:47:37 AM]
9.
Yes, the 38x0 are very good in the right pricerange with the right performance.
Nvidia hast nothing comparable, only less performance lower price or more performance higher price, the gap is wide open...
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Posted by: Forshure

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Date: 12/14/07 09:15:02 PM]
10.
That's not entirely true Forshure. When the 'price gouging' ends, you'll see the 8800 GT 256MB and 512MB offer slightly better performance than the 3850 and 3870 respectively, at a slightly higher price.
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Posted by: GIANT

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Date: 12/14/07 09:29:09 PM]
11.
ATI is being influenced too much by AMD...
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Posted by: Skywalker

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Date: 12/14/07 09:42:44 PM]
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AMD is ATi
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Posted by: McKnight

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Date: 12/15/07 05:37:18 PM]
I think what he mean't by that was that AMD should have left ATI alone to do there thing as they were profitable.
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Posted by: Dickless

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Date: 12/16/07 05:51:21 AM]
was..
8800 came at an bad time AMD when thay bought out ATI
i have had my 8800 GTX for 1yr-1month and AMD have Yet to bring out an card that can out perform it the AMD2800 cards was hot and could cook eggs on them
the 3870 on the other hand is an step forward but as it stands the 8800 GT card is faster and cheaper (on my price lists any way)
i just got an 5000+ black edition Cpu and cranked it up to 3.2ghz and very happy with its performace for now (cant be bothered to reload windows hehas it allways go an new install is never like an old one that you hd set up before)
but if i do an Cpu upgrade next year its most likey be on Intels second gen core2Quad chips that i upgrade to as thay have now suppressed Dual core and Single threaded performace
system i sell will most likey be always AMD due to the fact the Dual core cpus are better and cheaper then Intels P4 dual core cpus and i have not had any problems with them
loveing the new/old Asus AMD barebone cases that thay are doing with amd latey as thay have ATI x1250 VGA/DVI/HDMI + digital out/ 8 USB ports just for an case thats £5 more then nvidia or VIA offerings
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Posted by: lee

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Date: 12/17/07 08:43:53 PM]
12.
This is, I think, more evidence that AMD overpaid for ATi by a couple billion dollars. It was a gamble. Did it pay off? Who knows. Will it pay off in the future? Who knows. We'll have to see.
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Posted by: anon

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Date: 12/14/07 11:49:44 PM]
13.
Crapping over roadmaps has become a hobby for AMD i guess.
Guess we'll see lots of HD 3850/3870 next year @ very low prices with 2 chips on board and some low end graphics cards from these 2 as well. Will this bring as much money as AMD/ATi is hoping?! I don't know, but i don't think so.
Only way this is going to succeed if nvidia release high end chips first then low end chips after another quarter as usual, giving head room for ATi to sell some chips.
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Posted by: DeMagH

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Date: 12/15/07 05:59:11 AM]
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if i remember correctly 2x3850 in crossfire matched the performance of the 8800GTx in anandtech's review, if they lowered their prices, it will be a good choice "i think", like buying 2x3850 SINGLE video card for 300$, will surely beat nvidia's new 8800GTs 512MB for a lower/similar price.
But as said above, only dependent on Nvidia's coming releases/prices.
Not that i am happy with the R700 delay, but no one from above mentioned anything about AMD to release 45nm processors by Q2 2008 instead of Q1 2009. They delayed one GPU and speed another CPU, looks like a better road map considering CPU revenue should be "theoretically" more than GPU revenue
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Posted by: May be interesting in a way if they deliver

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Date: 12/15/07 06:09:26 AM]
14.
I can't believe AMD having bought ATI has just pretty much destroyed it by taking it out of the high end graphics market.
They should have just left ATI well alone, they were doing fine as they were.
What have AMD gained from it? A whole load of debt, a loss of expertise in the people it has been shedding, and now they are delaying development of what was to be the only competitive alternative to nVidia.
I bet the nVidia boys and girls are crowing with delight at this one.
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Posted by: Luke

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Date: 12/15/07 09:41:59 AM]
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I have always liked nvidia... but this seems like the writing on the wall before both ati/amd nvidia are crushed by the integration of the cpu/gpu... I predict they have three more years
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Posted by: aka_evil_e

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Date: 12/15/07 09:52:44 PM]
15.
They got some serious balls pulling this move. This is insane!!! The R680 better be f*cking amazing otherwise it's goodnight and good luck for AMD. Even if R680 destroys the competition (which somehow I doubt) it's way too much until R700. That's more than a year!!! I'm really struggling to understand AMD and their plans, what the hell are they doing? Is there some larger plan at work or did they just hit rock bottom?
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Posted by: fastpunk

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Date: 12/15/07 01:32:20 PM]
16.
AMD's plan for 2008 is to create a gigantic space-worm-hole to go directly to January 2009.
They spent 1029 Trillion of Billion for it. Arabs gave the money.
Didn't you read the roadmap...
w00t
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Posted by: MiKeLezZ

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Date: 12/15/07 02:56:00 PM]
17.
Hmm...Not smart move made by ATI but it save to say AMD are the one behind this move I think so...* ' ? ' *
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Posted by: Marvin

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Date: 12/16/07 07:44:51 AM]
18.
Or Fusion is the future or AMD is died
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Posted by: jp

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Date: 12/16/07 01:44:43 PM]
19.
Cut R&D. Loose top market. Loose prestige. Loose middle market. Drop prices on your best. Loose margin. Loose market share. No profit for future R&D. Less R&D means a downward spiral... RIP
Even the best sales and PR cannot turn garbage into gold or fool the OEM's and consumer for long enough to make a profit. The only way to make money is to spend money.
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Posted by: tygrus

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Date: 12/16/07 11:02:14 PM]
20.
tremendous demand for 38x0
http://www.fudzilla.com/index.php?option=com_content&ta sk=view&id=4761&Itemid=1
no delay
http://www.fudzilla.com/index.php?option=com_content&ta sk=view&id=4762&Itemid=1
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Posted by: forshure

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Date: 12/17/07 03:15:09 AM]