X-bit labs

Nvidia: Nobody in the World Talks About ATI and AMD, Except in the UK.

Category: Video

by Anton Shilov

[ 05/12/2008 | 10:33 AM ]

A representative for Nvidia Corp. said in an interview with an online publication that nobody in the world, except the United Kingdom, “cares” about ATI Radeon graphics processing units that compete against Nvidia’s GeForce. The scandalous claim was “supported” by demonstration of market share graphs that did not include ATI, graphics product group of Advanced Micro Devices, at all.

“The UK is the only place in the world where anyone talks about AMD or ATI,” said Roy Taylor, vice president of content business development at Nvidia, in an interview with Tech Radar web-site.

According to Jon Peddie Research, among 358.47 million graphics adapters (Q1, Q2, Q3, Q4) supplied last year (including standalone and integrated options for desktops, notebooks and workstations), approximately 70.194 million came from ATI, graphics product group of AMD. However, when the interviewers noted this fact to Mr. Taylor, he replied that nobody cared about that.

It is unclear whether the claim that nobody in the world, except the UK, cares about the rival fits into common business ethics and is whether this is a reflection of Nvidia’s official attitude towards AMD, or a personal opinion of Mr. Taylor. It also not clear why Nvidia continues to develop core-logic sets for central processing units from AMD if they are not needed anywhere in the world except the UK.

This is not the first example of Nvidia’s controversial behavior in the recent weeks. Back in April the chief executive of the company – Jen-Hsun Huang – promised to open a can of whoop-ass on Intel Corp., the world’s largest maker of central processing units, whereas chief scientist of the company – David Kirk – said that AMD’s ATI did not have competitive products at all.