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Developers of graphics processing units (GPUs) have been talking about the possibility of general-purpose (GP) computing on graphics chips for over six years now, however, very few actual have been achieved in the direction. Intel Corp. claims that GPGPU hardly has any future and serious intentions to promote it, such as Nvidia Corp.’s compute unified device architecture (CUDA), will never be successful.

“The problem that we’ve seen over and over and over again in the computing industry is that there’s a cool new idea, and it promises a 10x or 20x performance improvements, but you’ve just got to go through this little orifice called a new programming model. Those orifices have always been insurmountable as long as the general purpose computing models evolve into the future,” said Patrick P. Gelsinger, senior vice president and general manager of Intel’s digital enterprise group, reports Custom PC web-site.

Intel knows what it is talking about: it has Itanium microprocessors based the explicitly parallel instruction computing (EPIC) paradigm. Such processors may truly deliver extreme performance, but this requires substantial optimization of software, something, which is why Intel Itanium processors cannot reach desktops or even mainstream workstations.

Since Intel’s forthcoming discrete graphics processing unit code-named Larrabee has many x86 cores inside, Mr. Gelsinger believes that Nvidia’s compute unified device architecture (CUDA) and Advanced Micro Devices close to metal (CTM) initiatives would eventually vanish into oblivion.

“We expect things like CUDA and CTM will end up in the same interesting footnotes in the history of computing annals – they had great promise and there were a few applications that were able to take advantage of them, but generally an evolutionary compatible computing model, such as we’re proposing with Larrabee, we expect will be the right answer long term,” Mr. Gelsinger added.

Discussion

Comments currently: 16
Discussion started: 07/07/08 07:17:50 PM
Latest comment: 07/27/08 12:28:36 PM
Expand all threads | Collapse all threads

[1-13]

1. 
Intel has been great up to now, but this is ridiculous. Intel wants to trap us in THEIR idea of the way we should compute. It is time we break the shackles of x86 and embrace better, faster ways of computing. In the end it is Intel that will be weeping (a little because Nehalem+4870 Crossfire = PWNAGE).
[Posted by: Wingless  | Date: 07/07/08 07:17:50 PM]
+ expand thread (2 answers)

2. 
I'll decide for myself when we actually see the damn thing whether it will kill GP computing or not.
[Posted by: RtFusion  | Date: 07/07/08 07:22:27 PM]

3. 
If you can't beat them ... PR bash with FUD

Over the years the GPU has become more like CPU & the CPU's have become more like GPU (matrix math using SIMD, multi-core, specialised instructions).

Who will win ?

Current video cards provide more silicon for your money (in GPU & local fast RAM). Why bother upgrading sockets when it becomes cheap enough for to replace processing unit + RAM + video in one hit.
[Posted by: tygrus  | Date: 07/07/08 10:33:02 PM]

4. 
Intel Itanium isn't doing good in high end workstation, servers and supercomputer market either. The main reason is that she can't deliver the performance offer by IBM POWER line family microprocessors, including the Cell BE IBM Power8Xi.
[Posted by: Intel  | Date: 07/08/08 01:07:20 AM]

5. 
I think most PR guys should just be shot lol.
This would save the whole world reading such a load of bo****ks!
I think larabee will be good, but then current graphics cards are good as well. Intel are just trying to convince us that nvidia and ati graphics cards are dead and not to bother buying anything for a computer if it doesnt have intel wrote on it.
What happened to the big thing about ray tracing with larabee, oh its great, we can render quake wars at 30fps blah blah blah, then ati come out and say you can do ray tracing on their already released HD3870, then Intel shut up about it!
I'm just gonna wait until larabee is actually released before I get excited about it, and buy that time knowing nvidia and ati, they will have better graphics cards out or about to be released!
Also, as a Games Programming Student, it doesn't matter if you are forced into having to learn a different API, theres already loads you have to learn so 1 more isn't going to really annoy you! There's already the DirectX APIs, OpenGL (etc) APIs, if I did console gaming theres the playstation APIs for the PS3. It DOES NOT MATTER what API's you use, as a well programmed game is made in small chunks, with all the say graphics code encapsulated inside a graphics chunk, so you can swap and change the API for another one without having to perform a complete recode! That's why you can get 1 game released on the Playstation, then the Xbox, then the Wii, then the PC, and they do not have to completely rewrite the game code (If they have done it right).
Don't get me wrong, its probably going to be good, but only time will tell what will be successful!
I'm sick of this rant now lol, sadly all I can say is anything to do with PR, read it but don't believe it to be the truth, cos we sadly live in a time where companies try to lie to us about everything just to get our money, and thats all they want, our money.
M_Taylor40
[Posted by: M_Taylor40  | Date: 07/08/08 02:11:32 AM]

6. 
I wanted to comment on this article, but you guys already did great job :)
[Posted by: BorgDrone  | Date: 07/08/08 04:52:02 AM]

7. 
Ha ha

Not bad article

Only about 2 weeks after everyone else reported it. At least its in English LOL
[Posted by: Liquidh20  | Date: 07/08/08 07:30:22 AM]

8. 
How is this guy so certain how this product will perform in the real market once it's released?

This is pure PR bull*%$@!

Iven if it's a fast performer doesn't give any guarantees.
They said the same thing about the sheer performance power of the Merced Project in the end 90s and that became just a Niche we all know as Itanium.
[Posted by: what???  | Date: 07/08/08 08:26:32 AM]

9. 
I see how all of you guys get VERY excited when you read the names nVidia, AMD and Intel on the same line but let me ask you something - how many of you have actualy written a SINGLE line of CUDA code?

It is not about whose product is FASTER, but about which product a programmer will like to write code for, and let me tell you, CUDA is barely usable at that time. Dealing with parallelism is no easy task even on much higher abstraction levels (say in Java), and in CUDA it is straight hell. It is a masochistic job writing such code, which explains why you haven't seen tons of applications designed to run on your GPU, although CUDA has been around for some time now.

[Posted by: nx  | Date: 07/08/08 01:29:53 PM]
+ expand thread (1 answer)

10. 
“We expect things like Itanium and EPIC will end up in the same interesting footnotes in the history of computing annals – they had great promise and there were a few applications that were able to take advantage of them, but generally an evolutionary compatible computing model, such as we’re proposing with Larrabee, we expect will be the right answer long term,” Mr. Gelsinger added.

Same applies lol
[Posted by: Nicoxis  | Date: 07/10/08 08:22:27 AM]

11. 
Apparently the editor of this site does not "believe into" copy editing or grammar!
[Posted by: Malcolm  | Date: 07/14/08 12:03:57 PM]

12. 
If it were for intel we would still use single core Pentium III CPUs with expensive and shitty RAMBUS memory.
[Posted by: cdbular  | Date: 07/14/08 12:23:16 PM]

13. 
intel is just jealous dat other companies can make better products than em !!!!
[Posted by: nick  | Date: 07/27/08 12:28:36 PM]

[1-13]

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