Saturday, August 26, 2006

Video Sharing Web-Site Intros Video Ads. YouTube Introduces Video Advertising

11:44 pm | Yaroslav Lyssenko

YouTube is a social web-site that allows users to upload, view, and share video clips. The service uses Adobe Flash to serve its content, which includes clips from films and television programs, music videos, and homemade videos. The main feature that allowed YouTube to grow at the record breaking speed is the availability of its services for free.

According to a news-story by Reuters, YouTube, which has become the most popular online video-sharing company, is going to introduce video brand advertising on its site, a key step toward making the free service pay its way.

“The video ads will complement the minimalist text and small graphical online advertising that it already offers in the form of banner ads, promotions and sponsorships. YouTube, which serves up an average of more than 100 million video showings daily, has been working to find ways to convert its soaring popularity into revenue,” says the article.

YouTube said in a statement that its first partner would be Warner Music Group, which will promote Paris Hilton’s debut album on the site.

“The Paris Hilton Channel is the first example of a new advertising revenue model YouTube has launched called Brand Channels which will try to integrate advertiser brand names into the YouTube community. Advertisers will be allowed to customize the channels and create subscriptions so viewers are alerted whenever a new video is added to the channel,” explains Yahoo! News.

• Reuters: YouTube Introduces Video Advertising.

Researchers Develop New 3D Nano-material. Nanopaper to Withstand 700 Degrees Celsius

11:44 pm | Yaroslav Lyssenko

Nanotechnology is one of the fastest growing types of science nowadays. While two-dimensional freestanding membranes of nanowires have been available for some time now, the scientists only struggled to develop a 3D rendering of thermally stable nanomaterial.

Cnet News.com reports that University of Arkansas chemists announced on Tuesday that they have made nanomaterials accessible as three-dimensional forms by making paper out of titanium oxide nanowires.

The nanopaper can be used as a filter and can withstand heat up to 700 degrees Celsius. It can also be folded by hand, cut with scissors and formed into 3D objects.

“The ability to cast the nanopaper into 3D forms will allow the nanomaterial to be used in protective masks and armor, flame-retardant fabric, drug release capsules and regenerating tissue. The nanopaper could eventually be used to filter bacteria and prevent the spread of pathogens. The application would be similar to the nanowire bar code system for detecting anthrax,” the researchers said.

“The nanopaper, while obviously more sophisticated in chemical nature, is actually made from pulp, as is wood-based paper. The scientists figured out a way to make the nanomaterial less brittle and more pliable by playing with “the ratio of water to nanowires in the pulp and the time for drying the nanowire pulp,” according to their research paper. The pulp they refer to is made of long nanowires created out of titanium oxide using a hydrothermal heating process,” explains Cnet News.com.

• Cnet News.com: Researchers Develop New 3D Nanomaterial.

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