Record Labels in Search for New Markets

Record Companies Look Beyond Apple iPod

by Yaroslav Lyssenko

[ 04/18/2005 | 12:18 AM ]

With the iPod and the iTunes launch Apple Computer opened a new way for record label companies to sell their music. Now it seems that those companies are willing to expand their digital music business for which they have to move away from Apple’s products and move to other devices, such as cell phones. Quite naturally, record labels do not want to stick to only one hardware type, but offer something for a broad range of products,

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“While iTunes is designed to propel the sales of iPods - more than $1 billion worth in the last quarter alone - the labels complain that Apple’s policies are insensitive to their goals and limit their ability to grow their digital business even faster,” writes CNET News.com.  

Anonymous authorities claim that there is a good start for productive relationship with various mobile devices manufacturers.

“The (wireless) carriers’ economics are aligned with us much better than Apple is aligned with us. The mobile market is very important, as important to us as the PC,” said one senior executive at a major record label, who asked to remain anonymous because of his company’s ongoing relationship with Apple.

• CNET News.com: Music Moguls Trumped by Steve Jobs?