Apple Macintosh Should Be Made by Dell – Analysts

by Yaroslav Lyssenko

[ 10/29/2006 | 07:45 AM ]

Through its history, Apple had its ups and downs, but recently the company managed to secure its position on the market of portable digital media players and desktop computers. But, according to Gartner research firm, in order to sustain the current success and ensure long-term growth, Apple needs to quit the hardware business and license Macs to other computer makers.

“Increasing component costs and pressure to cut its prices mean Apple’s best bet for long-term success is to quit the hardware business and license the Mac to Dell, analyst firm Gartner claimed on Tuesday,” writes ZDNet UK web-site.

In a surprisingly ambitious report, called Apple Should License the Mac to Dell, Gartner says Apple should concentrate on what it does best - create software - and make use of Dell’s production and distribution infrastructure.

“Apple should leverage its close relationship with Intel and team up with Intel’s closest ally, Dell. We recognize that this move would surprise and even shock many. We are aware that Steve Jobs cancelled previous Mac licenses when he took over at Apple and that he guards the Apple brand zealously,” the report states.

Apple increased its share of the PC market to around 4.6% in July this year, according to analyst figures.

• ZDNet UK: Gartner: Apple Should Quit Hardware Business.