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Summer is not usually the time of the year when the GPU developers announce their new solutions but Nvidia has changed its tactics for 2013 and follows the undoubtedly successful GeForce GTX 770 with one more graphics card, which is called GeForce GTX 760

This product isn’t that straightforward in terms of performance and positioning in Nvidia’s model range as well as against AMD’s alternatives, and we’re going to sort it all out in this review.

Specifications and Market Positioning

The Nvidia GeForce GTX 760 specs are listed in the table in comparison with the Nvidia GeForce GTX 770 and GeForce GTX 660 Ti:

According to them, the GeForce GTX 760 is based on the same Kepler family GK104 GPU as the GTX 770 and GTX 660 Ti. Its base GPU clock rate in 3D applications is 66 MHz lower than that of the GTX 770 and 65 MHz higher compared to the GTX 660 Ti, or exactly halfway between these two models. Then, the GTX 760 has fewer unified shader processors: by 384 (or 25%) and by 192 (14.3%) compared to the GTX 760 and the GTX 660 Ti, respectively. It also has a proportionally smaller number of texture-mapping units. The GeForce GTX 760 has the same number of raster operators as the GTX 770, namely 32. The key feature of the new card is its broader memory bus, which is now 256 bits wide compared to the GTX 760’s 192-bit bus. The memory frequency being the same at 6008 MHz, the GTX 760 has a 33.4% higher memory bandwidth in comparison with the GTX 660 Ti, so we can expect the former to beat the latter at high resolutions or when full-screen antialiasing is enabled.

As for marketing positioning, the GeForce GTX 760 documentation for promotional purposes shows considerable performance improvements over the GeForce GTX 275 (does anyone remember its specs?) and the GeForce GTX 560:

Of course, the GeForce GTX 760 is going to compete with completely different graphics cards in reality. Nvidia is, however, optimistic about the new card’s performance, claiming that it is faster than the regular and Boost versions of the more expensive AMD Radeon HD 7950.

 

Getting a little ahead, we can tell you that the actual picture is somewhat different.

In its current product line-up Nvidia puts the GeForce GTX 760 between the GeForce GTX 770 and GTX 660 (the former is likely to replace the GeForce GTX 660 Ti): 

According to this slide, we are unlikely to see any new cards from Nvidia until the end of 2013.

Now let’s check out the reference GeForce GTX 760.

 
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